53 Ways to Use Testimonials

Unsure how to use rave reviews in your business? Here are 53 ideas every business can implement to help your customers sell for you!

1. In the biographies of all your team members. "Clients say the following about Colleen......"



2. In the biographies of your management team



3. In the biographies of your board of directors



4. On the "about us" write up on your website



5. In a customer forum, or discussions group



6. in a "client only" section of the website or a membership only site



7. In your client profile page. Start and or end with a testimonial



8. In your signature line on emails. Use plain text and add it under your signature – like a P.S.



9. On each internal page of your website down the left hand or right hand margin



10. In sales presentations on PPT slides when talking about each solution you offer a client



11. On the footers of any autoreponder emails



12. In all e-marketing blasts sent by marketing



13. In hard copy marketing materials



14. Create a "what customers are saying about us" booklet for download or deliver as hard copy



15. In user guides and help manuals



16. On invoices that are printed or emailed to clients



17. On your face book page



18. On your linked in page



19. In your Outlook V-file (contact information)



20. On rotating welcome slides before a webinar



21. At the beginning or end of a recorded presentation



22. On invitations to telelclasses or webinars



23. On the demo download page



24. On web thank you pages



25. In thank you emails when a client has downloaded a demo, requested information or started a free trial



26. In on line videos or on demand web based training for your product



27. On web order receipts



28. On up sell and cross sell pages



29. On contact us pages



30. On the product packaging



31. Printed on the back of your business card



32. In QA section on the website



33. For product support – use real life customer solutions



34. In client survey’s polls



35. When asking for referrals



36. In presentation descriptions on applications to speak at trade shows



37. In on-line banner ads



38. In advertisements in trade publications



39. In the "by-line" for white papers, articles and case studies you write for publications



40. In your internal company newsletters – as "good news stories"



41. On internal intranet sales sites



42. In your CRM for internal reminders and motivation



43. On your leader boards



44. In waiting rooms and meeting rooms in your corporate offices



45. On proposal templates for all sales proposals



46. On your telephone "on hold" system



47. Radio ads



48. TV ads



49. Newspaper and magazine ads



50. On your voice mail system



51. As the basis for cold calling scripts



52. To answer sales objections



53. On your Cell phone voice mail message.

Using social proof in a new and different way? I would love to hear from you. Submit your examples of where you have used testimonials differently and profitably and we will send you a copy of our new Unleash Your Secret Sales Force e-book as a thank you!

You have permission to use the above article in your newsletter, publication or email system as long as you do not edit the content and you leave the links and resource box intact.